New Balance

Run Your Way

Work

Selected cases

Real constraints, real outputs: launch windows, format pressure, what hit the feed and the floor.

Oakley Meta Mojave campaign still from the lifestyle sizzle.

Meta / EssilorLuxottica · 2024 to 2026 · Global Wearables Campaigns

Meta Wearables: Oakley Meta + Ray-Ban Meta

Setup

Oakley Meta, Ray-Ban Meta, Vanguard, Display: a multimillion dollar integrated global campaign built to move fast.

Pressure: Retail, social, integrated, and product education had to stay premium at launch velocity.
Producer role: A cross format production and post system for athlete and lifestyle shoots, product explainers, retail assets, and weekly social drops.

Disciplines

Integrated production · Campaign versioning · Retail + social · Post oversight · Wearables launches

Delivered: 20+ outputs shipped across a multimillion dollar integrated global campaign: Oakley Meta, Ray-Ban Meta, Display, Vanguard, retail, and social.

Open case

Run Your Way campaign still for New Balance, runners on a wet city street.

New Balance · 2023 · Branded Content

New Balance Run Your Way Evolution

Setup

Run Your Way, Ellipse, Ohtani, Coco global running work with a consistent bar.

Pressure: Multi market speed and product storytelling without diluting performance or lifestyle craft.
Producer role: Global production architecture, crew systems, and finishing paths that could support campaign hero assets plus daily social drops.

Disciplines

Global production · Broadcast + OOH · Retail · Experiential · Social launch assets

Delivered: International scale three years, consistent speed, quality, and live social proof.

Open case

Sony creators editorial campaign visual.

Sony · 2022 · Content Series

Sony Creator Platform Film Series

Setup

Sony creator series product truth, editorial pulse.

Pressure: Cinematic craft plus product clarity on a clock that doesn’t negotiate.
Producer role: Hybrid crews, heavy graphics finishing, cuts tuned for platform storytelling.

Disciplines

Studio + lifestyle · VFX coordination · Finishing · Multi format delivery

Delivered: Series shipped look locked, schedule held.

Open case

Crocs · 2025 · Music Driven Campaign

Crocs EXP x Thundercat Campaign

Setup

Crocs x Thundercat surreal, stage to screen, sound led.

Pressure: Music driven surrealism had to still land as product story on stage, in post, and in the feed.
Producer role: Stage and green screen shoot, layered VFX and compositing, edit built around the music, plus social and digital retail delivery.

Disciplines

VFX + compositing · Music integration · Stylized color · Global digital delivery · Social launch

Delivered: Crocs EXP launch assets delivered for global web, social, and digital retail placements.

Open case

’47 Worn Worldwide campaign still, Worn in Italy.

'47 · 2025 to 2026 · Social / Product Campaign

'47 Clean Up + Grandstand Social Campaigns

Setup

Headwear stories: Clean Up, Grandstand, winter drops, league culture.

Pressure: Seasonal headwear drops had to feel like sports culture, not a catalog, across Clean Up, Grandstand, and league collections.
Producer role: Social first campaign cuts and product forward headwear stories for Clean Up, Grandstand, and seasonal sports drops, with live feed proof attached.

Disciplines

Social campaign · Product storytelling · Sports culture · Feed proof

Delivered: Clean Up, Grandstand, and seasonal sports headwear work shipped across social with a consistent sports culture bar.

Open case

More campaigns, straight from Instagram.

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