Work

Selected cases

Real constraints, real outputs—launch windows, format pressure, what hit the feed and the floor.

Meta sign editorial close-up from campaign environment.

DeliveredMeta / EssilorLuxottica · 2024–2026 · Global Wearables Campaigns

Meta Wearables: Oakley Meta + Ray-Ban Meta

Setup

Oakley Meta, Ray-Ban Meta, Vanguard, Display—launch work built to move fast.

Pressure: Retail, social, integrated, and product education had to stay premium at launch velocity.
Producer role: A cross-format production and post system for athlete/lifestyle shoots, product explainers, retail assets, and weekly social drops.

Disciplines

Integrated production
Campaign versioning
Retail + social
Post oversight
Wearables launches

Delivered: 20+ outputs shipped across Oakley Meta, Ray-Ban Meta, Display, Vanguard, retail, and social.

Run Your Way campaign key visual for New Balance.

DeliveredNew Balance · 2023 · Branded Content

New Balance Run Your Way Evolution

Setup

Run Your Way, Ellipse, Ohtani, Coco—global running work with a consistent bar.

Pressure: Multi-market speed and product storytelling without diluting performance or lifestyle craft.
Producer role: Global production architecture, crew systems, and finishing paths that could support campaign hero assets plus daily social drops.

Disciplines

Global production
Broadcast + OOH
Retail
Experiential
Social launch assets

Delivered: International scale—three years, consistent speed, quality, and live social proof.

Sony creators editorial campaign visual.

DeliveredSony · 2022 · Content Series

Sony Creator Platform Film Series

Setup

Sony creator series—product truth, editorial pulse.

Pressure: Cinematic craft plus product clarity—on a clock that doesn’t negotiate.
Producer role: Hybrid crews, graphics-heavy finishing, cuts tuned for platform storytelling.

Disciplines

Studio + lifestyle
VFX coordination
Finishing
Multi-format delivery

Delivered: Series shipped—look locked, schedule held.

Crocs EXP x Thundercat campaign product visual.

DeliveredCrocs · 2025 · Music-Driven Campaign

Crocs EXP x Thundercat Campaign

Setup

Crocs x Thundercat—surreal, stage-to-screen, sound-led.

Pressure: Music-driven surrealism had to still land as product story—on stage, in post, and in the feed.
Producer role: Stage and green-screen shoot, layered VFX and compositing, edit built around the music, plus social and digital retail delivery.

Disciplines

VFX + compositing
Music integration
Stylized color
Global digital delivery
Social launch

Delivered: Crocs EXP launch assets delivered for global web, social, and digital retail placements.

’47 Clean Up and Grandstand campaign card.

Delivered'47 · 2025–2026 · Social / Product Campaign

'47 Clean Up + Grandstand Social Campaigns

Setup

Headwear stories—Clean Up, Grandstand, winter drops, league culture.

Pressure: The portfolio listed ’47 as a client, but the work proof was buried in the social feed.
Producer role: A dedicated Work entry that connects ’47 campaign copy, social proof, and live Instagram embeds.

Disciplines

Social campaign
Product storytelling
Sports culture
Feed proof

Delivered: ’47 now appears as a full Work case study with live social references attached.

More Work

Additional campaigns and social content, straight from Instagram.

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