Meta · 2024 · Global Campaign
Meta Wearables Launch Campaigns
Overview
Led end-to-end production across Meta wearables and reels-based initiatives, including Meta x Oakley launch content, mixed-media campaign executions, and high-frequency social versioning. Managed teams from pre-pro through delivery across integrated outputs.
Media
Campaign reel cut featuring global launch deliverables and format variants.
Watch projectResponsibilities
- Led concept-to-delivery production for Meta x Oakley, Hypernova-style mixed-media executions, and RBM campaign outputs.
- Owned budget creation, scope negotiation, and client-facing communications with internal brand stakeholders.
- Directed partner selection, crew planning, and integrated post across VFX, color, finishing, and mix.
Production Notes
- Designed a modular delivery framework for studio, lifestyle, UI-driven, and social-first assets.
- Maintained editorial consistency through structured review rounds and milestone-based finishing.
Credits
- Client: Meta
- Agency: Carousel
- Role: Senior Producer