Meta · 2024 · Global Campaign
Meta Wearables Launch Campaigns
Wearables launches—modular systems, weekly ship cadence.
DeliveredIntegrated productionCampaign versioningRetail + socialPost oversight
Overview
End-to-end Meta wearables and social-first work: Oakley launch, mixed-media beats, high-volume versioning. Pre-pro through delivery—teams, partners, finishing—under one lead.
Problem
Retail, social, integrated—same craft at launch velocity without review bloat.
What I built
Cross-format systems, partner-led shoots, finishing pipelines built for rapid approvals and locked brand specs.
Outcome
20+ outputs on schedule—post workflows built for weekly release.
Impact
- Delivered 20+ campaign outputs across social, digital, retail, and integrated placements.
- Built scalable post workflows for rapid versioning and weekly release cycles.
Media
Launch reel—formats, variants, what hit market.
Watch projectResponsibilities
- Led concept-to-delivery production for Meta x Oakley, Hypernova-style mixed-media executions, and RBM campaign outputs.
- Owned budget creation, scope negotiation, and client-facing communications with internal brand stakeholders.
- Directed partner selection, crew planning, and integrated post across VFX, color, finishing, and mix.
Production notes
- Designed a modular delivery framework for studio, lifestyle, UI-driven, and social-first assets.
- Maintained editorial consistency through structured review rounds and milestone-based finishing.
Credits
- Client: Meta
- Agency: Carousel
- Role: Senior Producer