Meta / EssilorLuxottica · 2024 to 2026 · Global Wearables Campaigns
Meta Wearables: Oakley Meta + Ray-Ban Meta
Oakley Meta, Ray-Ban Meta, Vanguard, Display: a multimillion dollar integrated global campaign built to move fast.
Overview
A multimillion dollar integrated global campaign spanning Oakley Meta, Ray-Ban Meta, Vanguard, Display, HSTN, Hypernova, and mixed media campaign beats. Pre production through delivery: teams, partners, finishing, and versioning kept under one producer thread.
Problem
Retail, social, integrated, and product education had to stay premium at launch velocity.
What I built
A cross format production and post system for athlete and lifestyle shoots, product explainers, retail assets, and weekly social drops.
Outcome
20+ outputs shipped across a multimillion dollar integrated global campaign: Oakley Meta, Ray-Ban Meta, Display, Vanguard, retail, and social.
Impact
- Delivered 20+ campaign outputs across a multimillion dollar integrated global campaign: social, digital, retail, and integrated placements.
- Connected Oakley Meta and Ray-Ban Meta launch references directly to live social proof.
- Built scalable post workflows for rapid versioning and weekly release cycles.
Media
Oakley Mojave sizzle and Ray-Ban Connect launch, plus the market reel.
Watch projectLive proof
From the feed
Oakley Meta · Vanguard
Vanguard with Prizm Transitions in Ember
Ray-Ban Meta · Meta Ray-Ban Display
Meta Ray-Ban Display What’s New?
Oakley Meta · Vanguard
A month with Oakley Meta
Responsibilities
- Led concept to delivery production for Meta x Oakley, Oakley Meta Vanguard and HSTN, Ray-Ban Meta, Display, and mixed media campaign outputs.
- Owned budget creation, scope negotiation, and client facing communications with internal brand stakeholders.
- Directed partner selection, crew planning, and integrated post across VFX, color, finishing, and mix.
Production notes
- Designed a modular delivery framework for studio, lifestyle, UI driven, and social first assets.
- Maintained editorial consistency through structured review rounds and milestone based finishing.
- Live Instagram proof lives on the social work page and is pulled into this case study.
Credits
- Client: Meta
- Agency: Carousel
- Role: Senior Producer