New Balance · 2023 · Branded Content
New Balance Run Your Way Evolution
Run Your Way—three years, ten cities, one standard.
DeliveredGlobal productionBroadcast + OOHRetailExperiential
Overview
Three-year Run Your Way: broadcast, OOH, digital, retail, experiential—same creative bar, same delivery muscle. International crews, integrated post, seasonal GTM windows held.
Problem
Multi-market speed without diluting performance or lifestyle craft.
What I built
Global production architecture, crew systems, finishing paths that matched seasonal drops.
Outcome
International scale—three years, consistent speed and quality.
Impact
- Scaled campaign production internationally while preserving delivery speed and quality.
- Delivered performance and lifestyle assets tailored to global GTM windows.
Media
Performance and lifestyle—built to scale across markets.
Watch projectResponsibilities
- Led global production planning, casting, local crews, and international stakeholder coordination.
- Managed campaign logistics across lifestyle/performance setups and platform-specific deliverables.
- Partnered with creative and post leads to align campaign storytelling with seasonal brand priorities.
Production notes
- Built shoot systems optimized for multi-market outputs and high-volume versioning.
- Maintained post and finishing continuity across broadcast, retail, and digital ecosystems.
Credits
- Client: New Balance
- Agency: Carousel
- Role: Producer