New Balance · 2023 · Branded Content
New Balance Run Your Way Evolution
Overview
Oversaw New Balance's flagship global running campaign across three consecutive years, scaling creative and operational scope across 10+ cities including New York, LA, Boston, Marseille, Sao Paulo, and Tokyo. Delivered integrated campaign assets across broadcast, OOH, digital, retail, and experiential channels.
Media
Broadcast-ready campaign rollout focused on performance storytelling and scalable creative execution.
Watch projectResponsibilities
- Led global production planning, casting, local crews, and international stakeholder coordination.
- Managed campaign logistics across lifestyle/performance setups and platform-specific deliverables.
- Partnered with creative and post leads to align campaign storytelling with seasonal brand priorities.
Production Notes
- Built shoot systems optimized for multi-market outputs and high-volume versioning.
- Maintained post and finishing continuity across broadcast, retail, and digital ecosystems.
Credits
- Client: New Balance
- Agency: Carousel
- Role: Producer