'47 · 2025 to 2026 · Social / Product Campaign
'47 Clean Up + Grandstand Social Campaigns
Headwear stories: Clean Up, Grandstand, winter drops, league culture.
Overview
Social and product forward campaign work for ’47 spanning Clean Up, Grandstand, Winter Collection, and league culture drops across NHL, NBA, NFL, and NCAA. Headwear storytelling built for the feed: product led, culture forward, and tied to the seasons and teams people actually wear.
Problem
Seasonal headwear drops had to feel like sports culture, not a catalog, across Clean Up, Grandstand, and league collections.
What I built
Social first campaign cuts and product forward headwear stories for Clean Up, Grandstand, and seasonal sports drops, with live feed proof attached.
Outcome
Clean Up, Grandstand, and seasonal sports headwear work shipped across social with a consistent sports culture bar.
Impact
- Delivered social and product forward headwear campaign work across Clean Up, Grandstand, and seasonal league drops.
- Connected live Instagram proof from Clean Up, Grandstand, and winter and sports collections to the case.
Media
Worn Worldwide film, plus live Instagram embeds from Clean Up and Grandstand.
Live proof
From the feed
'47 · Clean Up
The ’47 Clean Up original dad hat
'47 · Winter Collection
Winter collection NHL and NBA styles
'47 · Grandstand Collection
Grandstand Collection NFL and NCAA
Responsibilities
- Produced social and product forward headwear campaign work across Clean Up, Grandstand, and seasonal sports drops.
- Kept sports culture storytelling and product truth in the same cut across league collections.
Production notes
- Hero and case media use the Worn Worldwide 16x9 film Brennan supplied.
- Live Instagram embeds remain attached for Clean Up, Grandstand, and seasonal drops.
Credits
- Client: ’47
- Agency: Carousel
- Role: Producer