Crocs · 2025 · Music-Driven Campaign
Crocs EXP x Thundercat Campaign
Crocs x Thundercat—surreal, stage-to-screen, sound-led.
Overview
Produced a surreal, music-driven campaign for Crocs EXP featuring artist Thundercat. Shot on stage and green screen with heavy VFX and stylized color work. Managed post across animation, compositing, and layered music integration. Delivered assets for global web, social, and digital retail.
Problem
Music-driven surrealism had to still land as product story—on stage, in post, and in the feed.
What I built
Stage and green-screen shoot, layered VFX and compositing, edit built around the music, plus social and digital retail delivery.
Outcome
Crocs EXP launch assets delivered for global web, social, and digital retail placements.
Impact
- Mapped the Crocs EXP Instagram launch references into the case study instead of leaving a generic placeholder.
- Delivered global web, social, and digital retail assets for the EXP campaign.
Media
Live Instagram proof is embedded below from the Crocs EXP launch posts.
Live proof
From the feed
Crocs · EXP x Thundercat
Crocs EXP coming soon 3.20
Crocs · EXP x Thundercat
Leading the latest line-up for Crocs EXP
Responsibilities
- Produced a surreal, music-driven campaign featuring artist Thundercat.
- Directed the shoot across stage and green screen with heavy VFX and stylized color treatment.
- Managed post across animation, compositing, and layered music integration.
Production notes
- Delivered assets for global web, social, and digital retail placements.
- The case study now uses Crocs EXP social references and live embeds instead of a generic placeholder.
Credits
- Client: Crocs
- Agency: Carousel
- Role: Producer